A portfolio of integrations, dashboards, and internal systems — built by someone who writes the SQL, ships the code, and runs the funnel.
I turn messy operations into clean systems — by understanding the data, building the integrations, and wiring it back into the funnel.
I'm on the Digital Marketing team at Trilogy, but my scope is full-stack across the business: frontend for customer tooling, backend for the integration layer that connects commerce ↔ ERP ↔ WMS, data for the Metabase / Looker dashboards the team reads, and systems for the internal trackers leadership runs on.
Most of my career has been at small companies where the title doesn't matter as much as throughput. I've been the warehouse, the storefront, the developer, and the analyst — sometimes in the same week. That end-to-end exposure is the angle I bring.
Outcomes from production dashboards across a manufacturing group, a self-run e-commerce business, and an R&D lab internship.
Built a passive integration layer connecting the webstore to the WMS — orders, stock, and fulfillment flow without manual re-entry.
Shipped a product catalog system wired into Accurate as the source of truth for SKU, pricing, and stock.
Built an internal URL shortener used across campaigns and sales, with click tracking feeding the attribution layer.
Stood up a self-hosted Metabase pulling real-time data from the Meta API for the marketing team.
Built an internal BOD tracker consolidating KPIs across sales, ops, and marketing into one live view.
Shipped sales dashboard (Apps Script + Looker) replacing an 80%-manual reporting flow; cut DFS approval 40%; lifted pipeline 25%.
Run the full e-commerce stack — Shopee, Tokopedia, Lazada, TikTok Shop — including ads, listings, fulfillment, and CS.
Over 200,000 sales processed at a 4.9 average rating across platforms; complaint rate held under 3%.
Shipped a custom substrate calculator and an internal ops web app to remove repetitive labor.
Hit 3× ROI on an affiliate launch and 50% MoM growth in the first three months post-launch.
Built frontend tooling for a chemical research lab using HTML, CSS, and JavaScript.
Worked alongside researchers to translate lab requirements into usable interfaces.
Each one solves a problem I traced from a spreadsheet, then closed by writing the code.
A passive middleware that keeps the webstore and the warehouse management system in sync — orders, stock movements, and fulfillment flow without anyone touching a spreadsheet. Designed to fail loudly, log everything, and recover on its own.
A product catalog wired directly into Accurate. SKU, pricing, and stock are read from Accurate as the source of truth, then pushed to customer-facing surfaces — eliminating the drift that used to require a Friday reconciliation meeting.
An internal short-link service for Trilogy — used across campaigns, sales decks, and internal docs. Captures click data so marketing can attribute traffic to the right channel and ad set, instead of guessing from UTM strings nobody fills in correctly.
A self-hosted Metabase pulling live data from the Meta API. Spend, reach, CPM, and conversion render in near real-time so the marketing team can stop waiting for tomorrow's report to make today's decision.
A single-pane KPI tracker for the Board of Directors. Pulls from sales, ops, and marketing into one live view — replaced a brittle weekly slide deck and cut decision latency for leadership.
Batch-based production automation in Apps Script, replacing a multi-sheet manual workflow. Tracks production logs, inventory and cross-department handoffs across 6 manufacturing departments — like a factory floor that finally talks to itself.
Integrated dashboard built on Google Sheets, Apps Script and Looker Studio. Pulls from CRM, ads platforms and the master sheet, and renders region-level performance for management. Replaced a brittle weekly slide deck.
Custom sales reporting form with auto-suggestions and validations for sales reps in the field. Cut data-entry processing time and improved downstream data quality for BI.
A small public web tool helping aquascape customers calculate the right substrate volume for their tank. Reduced "wrong amount" complaints and lifted conversion on consultation chats.
Context. Aquariumin is an aquascape e-commerce brand my friend and I started in 2021 across Shopee, Tokopedia, and TikTok Shop. No external funding, no operations hire, just a developer and a designer who wanted to understand commerce from the inside.
Approach. Treat the storefront as a system, not a hustle. Every recurring action gets a script, a sheet, or a tool. Every complaint gets traced back to a process, not a person.
Outcome. Over 200,000 sales at a 4.9 average rating across platforms, sub-3% damaged-goods rate, 3× ROI on an affiliate launch, and internal tooling that now runs at Trilogi too.
What I built. A custom inventory and order-routing layer across all four marketplaces, an internal substrate calculator, and a small dashboard that surfaces top SKUs, returns, and ad-spend efficiency in one view.
What I learned. The same instincts apply at a manufacturing company: data hygiene is a team sport, the dashboard is only useful if someone reads it, and the cleanest funnel is the one with the fewest manual steps.
UI for internal tools and customer-facing surfaces — built to be readable and shippable today.
HTMLCSSJS / TSTailwindThe layer that quietly moves data between webstore, ERP, WMS, and marketing APIs.
Node.jsRESTWebhooksCronJavaC++Modeling, dashboarding and the boring data-cleaning work that makes them trustworthy.
MetabaseLookerSQLSheetsBigQueryWhere the marketing stack meets the operations stack — the bits that have to talk to each other.
AccurateWMSWebstoreMeta APICloudflareFull-funnel: from creative brief to media buying to attribution back to the dashboard.
Meta AdsTikTok AdsGoogle AdsSEO/SEMAffiliateListing, pricing, inventory and CS workflows across Indonesian marketplaces.
ShopeeTokopediaLazadaTikTok ShopBukalapakIf you're hiring for a role that sits between digital marketing, engineering, and operations — or you just want to talk funnels — reach out.
Say hello